Don Ed Hardy is most notable as a fine artist for his enduring exploration of the intersection between the graphical traditions of low culture tattoo art and refined sensibilities of high art aesthetics, a common feature of postmodernism. Hardy pioneered the pop-culture tattoo-as-art space decades before the worldwide boom in tattoo art that permeates popular culture. In addition to showing his own works, Hardy has curated a number of exhibitions for both galleries and nonprofit spaces and frequently lectures at museums and universities. His work has appeared in numerous periodicals, books, and films internationally.

In 2004, designer Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts.

Ed Hardy Sunglasses have taken the sunglass designer market by storm. You will see them on those who have the style to handle them.  Ed Hardy Sunglasses are being worn by rock stars and celebrities every day because of the their unique styling and design. If you like flashy sunwear and want people to know you have the baddest sunglasses in town, check out the new Ed Hardy Sunglasses!